The Higher Reality of Business

The health of business is inextricably linked with the health of humanity and nature. But our current approaches to leadership treat business as entirely separate—and the result has been recurring economic, environmental, and human crises.

In this extraordinary book, Ram Nidumolu uses evocative parables and stories from ancient Indian wisdom texts, the Upanishads, to introduce Being-centered leadership. This new kind of leadership is anchored in the concept of Being, the fundamental reality that underlies all phenomena.

Being-centered leaders are guided by an innate sense of interconnection—the good of the whole becomes an integral part of their decisions and actions. Using the experiences of over twenty trailblazing CEOs, as well as his own, Nidumolu describes a four-stage road map every aspiring leader can use to reconnect business to the wider world—to the benefit of all.

The 21 business leaders and their companies described in the book are: 

Anita Roddick (the Body Shop)
Jeffrey Swartz (Timberland)
Jochen Zeitz (Puma)
Indra Nooyi (PepsiCo)
Herb Kelleher (Southwest)
Alessandro Carlucci (Natura)
Dr. V (Aravind Eye Care)
Colman Mockler (Gillette)
Jim Sinegal (Costco)
Father Arizmendi (Mondragon)
Ursula Burns (Xerox)

Chip Conley (Joie de Vivre)
James Burke (J&J)
Lars Sorensen (Novo Nordisk)
Ray Anderson (Interface)
Eileen Fisher (Eileen Fisher)
Jeremy Grantham (GMO Fund)
John Fullerton (Capital Inst.)
Paul Polman (Unilever)
Azim Premji (Wipro), and
Warren Buffett (Berkshire).

 

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